UNITED STATES ARMY

SPECIAL OPERATIONS AVIATION COMMAND

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United States Army Special Operations Command (USASOC)
Flight Company Branding and Identity Campaign
  • Client
  • United States Army Special Operations Command (Maj. Reitano)
  • Industry
  • Government, Military
  • Services
  • Art / Creative Direction, Branding, Identity, Design, Illustration, Product Design
  • Location
  • Fort Bragg, North Carolina
Visit USASOAC'S Website
  • BACKGROUND INFORMATION
  • The U.S. Army Special Operations Command — the Army component of the U.S. Special Operations Command — is among the most diverse organizations in the U.S. military, bringing a broad range of competencies and disciplines to support G eographic C ombantant C ommanders and ambassadors worldwide.

    Established at Fort Bragg, North Carolina, on Dec. 1, 1989, to enhance the readiness of Army Special Operations Forces, USASOC also functions as the Army component of the U.S. Special Operations Command, which is located at MacDill Air Force Base, Fl orida. The United States Army Special Operations Command mans, trains, equips, educates, organizes, sustains, and supports forces to conduct special operations across the full range of military operations and that spectrum of conflict in support of joint force commanders and interagency partners, to meet theater and national objectives.

  • Since Sept. 11, 2001, few elements of the U.S. military have been more involved in the War on Terror than USASOC. In Operation Enduring Freedom, Operation Iraqi Freedom and numerous other hotspots around the world, USASOC Soldiers have been among the first forces to deploy in support of U.S. and coalition force objectives. Some of these Soldiers are now on their 13th or 14th combat rotation. With an allocated strength of 33 ,000 personnel, USASOC commands active-duty and is responsible for training and equipping Special Forces and s upport units in the Army National Guard.

    In 2014, USASOC fused special-warfare capabilities into one entity to optimize training and readiness. FirstSpecial Forces Command (A) was created by merging the Army’s regionally expert forces (Special Forces, CivilAffairs, PsychologicalOperations) and the 528th Sustainment Brigade (A) into a single command.
Previous Distinctive Unit Insignia

A distinctive unit insignia (DUI) is a metallic heraldic badge or device worn by soldiers in the United States Army. The DUI design is derived from the coat of arms authorized for a unit. DUIs may also be called "distinctive insignia" (DI) or, imprecisely, a "crest" or a "unit crest" by soldiers or collectors. The U.S. Army Institute of Heraldry is responsible for the design, development and authorization of all DUIs.

SOF TRUTHS:

  • Humans are more important than Hardware.

  • Quality is better than Quantity.

  • Special Operations Forces cannot be mass produced.

  • Competent Special Operations Forces cannot be created after emergencies occur.

  • Most Special Operations require non-SOF assistance.

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